Questions

 Nataraga/ Natanarayana

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:

Advertising campaign effectiveness = Revenue + Return on investment (ROI)

There are various ways to measure the effectiveness of advertising campaigns:

         - Conducting a survey after the campaign ends

         - Proportionate increase in the sales of that particular product/service

         - More customers calling to a toll-free and prescribed lines

         - Redemption of coupons and vouchers

         - Increased footfalls in the store to purchase product/service

         - Increased click on the company’s website  

Proteins are long chains of Amino acids. That is in brief, Amino acids are the monomers of Proteins. Amino acids are compounds which contain both an amino group and a carboxylic group. Proteins are made up of 20 essential amino acids.

Monomer means a small molecule of an organic substance i.e, building block in general.

1) G.V. Mavalankar (1952-56)

2) M.A. Ayyangar (1956-57 & 1957-62)

3) Hukam Singh (1962-67)

4) N. Sanjiva Reddy (1967-69)

5) Gurdial Singh Dhillon (1969-1971 & 1971-1975)

6) Bali Ram Bhagat (19976-77)

7) K.S. Hegde (1977-80)

8) Balram Jakhar (1980-1984 & 1984-1989)

9) Rabi Ray (1989-91)

10) Shivraj Patil (1991-96)

11) P.A. Sangma (1996-98)

12) G.M.C. Balayogi (1998-99 & 1999-2002)

 13) Manohar Joshi (2002-04)

14) Somnath Chatterjee (2004-09)

15) Meira Kumar (2009-14)

16) Sumitra Mahajan (2014-19)

17) Om Birla (2019 -)