Marketing and Sales Questions

Q:

Marketing refers to -

A) Execution of sales B) Planning sales campaigns
C) Advertising and promotions D) Philosophy that stresses customer value and satisfaction
 
Answer & Explanation Answer: D) Philosophy that stresses customer value and satisfaction

Explanation:
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Q:

What is innovation in marketing?

Answer

Innovation is generally considered a process that brings together various novel ideas in a way that they have an impact on society. It differs from invention in that innovation refers to the use of a better and, as a result, novel idea or method, whereas invention refers more directly to the creation of the idea or method itself. Innovation differs from improvement in that innovation refers to the notion of doing something different rather than doing the same thing better.


 

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Q:

When backed by buying, power wants become

A) demands B) physical needs
C) exchanges D) social needs
 
Answer & Explanation Answer: A) demands

Explanation:

When backed by buying, power wants become demands. 

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Q:

The systematic risk of the market is measured by

A) alpha B) beta
C) gamma D) All of the above
 
Answer & Explanation Answer: B) beta

Explanation:

Beta is the measurement of the systematic risk of the market.

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Q:

What is a Product Roadmap?

Answer

A Product Roadmap is a plan that matches short-term and long-term business goals with specific technology solutions to help meet those goals. It is a high-level visual summary that maps out the vision and direction of your product offering over time.


1. A product roadmap communicates the why and what behind what you're building.


2. It's a guiding strategic document as well as a plan for executing the strategy.


3. Roadmapping is the exercise of building a product roadmap. Roadmaps can apply to new products or services or existing offerings.

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Q:

A supply curve slopes upward because

A) an increase in price gives producers an incentive to supply a larger quantity. B) the quantity supplied of most goods and services increases over time.
C) an increase in input prices increases supply. D) as more is produced, total cost of production falls.
 
Answer & Explanation Answer: A) an increase in price gives producers an incentive to supply a larger quantity.

Explanation:

The supply curve slopes upward because for reflecting the higher price needed to cover the higher marginal cost of production. 

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Q:

The new product development process usually starts with

A) idea generation B) market strategy development
C) concept development D) idea screening
 
Answer & Explanation Answer: A) idea generation

Explanation:
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Q:

What does in transit to destination mean?

A) on the way for delivery B) delay in delivery
C) booking processed but not shipped D) None of the above
 
Answer & Explanation Answer: A) on the way for delivery

Explanation:
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