Questions

8 S on SS means 8 Sides on a Stop Sign.

This is one type of Letter Equations which are well known phrases or facts where the key words have been replaced with the first letter of that word. These are often in the form of an equation, which contain a number, an = sign and the rest of the obscured phrase or fact.

Some more of them are ::

90 D in a RA

26 L of the A 

12 S of the Z.

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:

Advertising campaign effectiveness = Revenue + Return on investment (ROI)

There are various ways to measure the effectiveness of advertising campaigns:

         - Conducting a survey after the campaign ends

         - Proportionate increase in the sales of that particular product/service

         - More customers calling to a toll-free and prescribed lines

         - Redemption of coupons and vouchers

         - Increased footfalls in the store to purchase product/service

         - Increased click on the company’s website  

An advertisement campaign must comprise of the following:

      - A solid marketing plan

      - Advertising budget

      - Media buying and planning

      - Choosing the right target audience

      - Selection of relevant advertising medium

      - Consistency in campaign theme 

      - Frequency 

Professional Golf Tour Players were allotted 45 seconds per shot.