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 Google Certification Questions

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Q:

What is one benefit of not using a predetermined budget for AdWords advertising, compared to radio, print, and TV advertising?

Answer

Online campaigns are highly measurable and may be able to generate an automatic positive ROI. As long as ROI remains positive, it can be strategic to capture all traffic without a predetermined budget.

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Subject: Google Certification

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Q:

How are +1s calculated for your ad and Google+ page when using the social extension on your ads?

Answer

+1s from your Google+ page show in the count that is visible on your ad.

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Subject: Google Certification

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Q:

If you have a keyword with a low CTR, what can you expect?

Answer

A lower Quality Score on the Search Network.

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Subject: Google Certification

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Q:

Where can an advertiser change the location targeting of an ad?

Answer

Location targeting is set at the campaign level.

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Subject: Google Certification

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Q:

Why should you use the Ad Preview and Diagnosis tool to check if your ads are live and running on Google?

Answer

By searching for keywords that trigger your ad, you can rack up impressions without clicks, which may lower your Click-Through Rate, which may prevent your ad from appearing as often as it is eligible.

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Subject: Google Certification

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Q:

What is a primary benefit of location targeting?

Answer

The ability to target combinations of countries, territories, and regions.

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Subject: Google Certification

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Q:

Should you use plurals, misspellings, and other variants of words in Ad Groups in the Display Network?

Answer

Since the Display Network considers broad match only, plurals, misspellings, and other variants are unnecessary.

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Q:

If someone in Russia sets their language preference to English, will they see ads targeted to people in Russia? Will their ads be in Russian or in English?

Answer

They will see ads targeted to people located in Russia with the ads in English.

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