Sawaal
37
Q:

The basic goal of integrated marketing communications is to

 

 

A) communicate the value proposition to the target market B) tell the world about your company
C) create desire D) manipulate consumers

Answer:   A) communicate the value proposition to the target market



Explanation:
Subject: Business Awareness
Exam Prep: Bank Exams
Related Questions
Q:

Which IT company has developed Financial Core - a banking software product?

A) Wipro B) Satyam
C) Infosys D) TCS
 
Answer & Explanation Answer: C) Infosys

Explanation:
Report Error

View Answer Report Error Discuss

Filed Under: Business Awareness

13 4589
Q:

Which auto major launched the multi utility vehicle-Scorpio?

A) TELCO B) FIAT
C) Mahindra D) Toyota
 
Answer & Explanation Answer: C) Mahindra

Explanation:
Report Error

View Answer Report Error Discuss

Filed Under: Business Awareness

8 4054
Q:

Name the first Indian businessman who found place in the cover story of Forbes magazine

A) Anil Ambani B) Dr Reddy
C) Azim Hasham Premji D) Narayan Murthy
 
Answer & Explanation Answer: C) Azim Hasham Premji

Explanation:
Report Error

View Answer Report Error Discuss

Filed Under: Business Awareness

193 31376
Q:

Which of the following is the largest non-banking company in India?

A) Peerless B) Tata Finance
C) Reliance Finance Capital Ltd D) ICICI
 
Answer & Explanation Answer: D) ICICI

Explanation:
Report Error

View Answer Report Error Discuss

Filed Under: Business Awareness

14 3592
Q:

Brand Name 'Ykk' is related to 

A) Cars B) Cellular Phones
C) Zip D) Shoe polish
 
Answer & Explanation Answer: C) Zip

Explanation:
Report Error

View Answer Report Error Discuss

Filed Under: Business Awareness

14 4796
Q:

Mike McNamara is the founder of 

A) American Express B) Citibank
C) Pepsico D) Standard Chartered
 
Answer & Explanation Answer: B) Citibank

Explanation:
Report Error

View Answer Report Error Discuss

Filed Under: Business Awareness

18 6603
Q:

Which company's name in Italian means 'to roll'?

A) Vauxhall B) Honda
C) Volvo D) Michelin
 
Answer & Explanation Answer: C) Volvo

Explanation:
Report Error

View Answer Report Error Discuss

Filed Under: Business Awareness

12 3936
Q:

Centralisation is said to exist if 

A) Top Management retains most of the decision making authority B) Authority is shared with Managers at lower levels
C) Employees at all levels are allowed to take initiative in work related matters D) None of the above
 
Answer & Explanation Answer: A) Top Management retains most of the decision making authority

Explanation:
Report Error

View Answer Report Error Discuss

Filed Under: Business Awareness

6 3147