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 Google Certification Questions

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Q:

What happens to the rest of your Google products if you change your password for AdWords?

Answer

The new password will be required to log in to all other Google products.

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Q:

Why is it important to monitor ad campaign performance?

Answer

In order to determine if campaigns meet business marketing and conversion goals.

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Q:

What can you expect if you raise your bids?

Answer

More conversions and a higher CPA, in general.

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Q:

When is Cost Per Thousand Impressions (CPM) bidding not available?

Answer

If your campaign is opted in to the Search Network.

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Q:

What can a location extension do?

Answer

Assist nearby customers in finding or calling your nearest location.

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Q:

What is the effect of including both keywords and placements in an Ad Group on the Display Network?

Answer

Your ads will be restricted to only specific sites that you choose and webpages where the content is relevant to the theme of the keywords.

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Q:

What should you use Ad Groups for?

Answer

To organize ads by common themes that you want to advertise on.

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