Marketing and Sales Questions

Q:

What is buying forward?

Answer

It is an investment strategy that involves the buying of money market instruments or currencies in anticipation of a price rise or a future increase in demand. Buying forward allows an investor to take advantage of future and potential profits by buying now at alower price, and selling when prices rise.

Report Error

View answer Workspace Report Error Discuss

0 3077
Q:

Managing advertising, sales promotion and public relations:

What according to you is sales promotion?

Answer

We can say that sales promotion is a cost effective technique by which an organisation can achieve its sales volume or the marketing objectives by providing value added product and not just an ordinary product to the end user or even the intermediaries. It is short term by nature and is suitable enough for generating sales within a short span of time. Sales promotion techniques are being increasingly used by retailing organisations some of which include advertising, providing discounts and allowances or a 'buy one get one free offer' etc.

Report Error

View answer Workspace Report Error Discuss

0 3064
Q:

Which Bank has tied up with Samsung Pay through which cardholders will be able to pay using smartphones at merchant establishments  ?

A) HDFC Bank B) Yes Bank
C) Kotak Mahindra Bank D) Punjab National Bank
 
Answer & Explanation Answer: C) Kotak Mahindra Bank

Explanation:
Report Error

View Answer Report Error Discuss

Filed Under: Marketing and Sales
Exam Prep: Bank Exams , CAT
Job Role: Bank Clerk , Bank PO

6 2902
Q:

Managing retailing, wholesaling and market logistics :

What are the essential characteristics of retailing?

Answer

a.Direct interaction with customers: The retailer acts as the final link between the organisation and its customer. The retailer knows his customer better than anyone. He even suggests the customer what to purchase and allows him credit facilities to encourage frequent buying behaviour in the customer.


b.Small purchases: The customer purchases goods in small lots from the retail stores. So there are frequent visits to the retail store by the customer.


c.Instrument of marketing communication: via which information about the product is disseminated to the needy customers

Report Error

View answer Workspace Report Error Discuss

0 2890
Q:

In contrast to investment, consumption is

A) relatively unstable B) measurable
C) unmeasurable D) relatively stable
 
Answer & Explanation Answer: D) relatively stable

Explanation:

In contrast to investment, consumption is relatively stable.

Report Error

View Answer Report Error Discuss

Filed Under: Marketing and Sales
Exam Prep: AIEEE , Bank Exams , CAT
Job Role: Analyst , Bank Clerk , Bank PO

0 2887
Q:

What does destination scan mean?

A) The shipment has arrived at a UPS facility. B) The shipment has departed a UPS facility and is on its way to the next UPS facility.
C) The shipment has arrived at the local UPS facility responsible for final delivery. D) UPS has received the shipment.
 
Answer & Explanation Answer: C) The shipment has arrived at the local UPS facility responsible for final delivery.

Explanation:

Shipment movement information is captured each time a tracking label is scanned in the UPS delivery system. There may be several days between scans if the shipment is going cross-country or moving between countries.

 

Destination Scan: The shipment has arrived at the local UPS facility responsible for final delivery.

Arrival Scan: The shipment has arrived at a UPS facility.

Departure Scan: The shipment has departed a UPS facility and is on its way to the next UPS facility.

Origin Scan: UPS has received the shipment.

Report Error

View Answer Report Error Discuss

Filed Under: Marketing and Sales

0 2866
Q:

What is market risk?

Answer

It refers to the possibility for an investor to experience  losses due to  factors that affect the overall performance of the financial markets. Market risk cannot be eliminated through diversification, though it can be hedged against. The sources of market risk include natural disasters, recessions, political turmoil, changes in interest rates and terrorist attacks.

Report Error

View answer Workspace Report Error Discuss

0 2852
Q:

Controlling marketing activities :

What is annual plan control? Why is it needed in an organisation?

Answer

The annual plan control is one of the four types of marketing control system. Annual plan control is essential in order to determine whether all the marketing efforts undertaken by the organisation has been really worthwhile or not. It aims to achieve sales volume,profits and all those objectives which have been set up in the beginning of the year. In an organisation,the top management and middle level management are responsible for the annual plan control. They have to keep a check on the activities undertaken to implement the plans.


 


 

Report Error

View answer Workspace Report Error Discuss

0 2842