Like many other profession, customer service jobs have work ethics and rules that must be obeyed. With this, stick to the complaint procedure. Tell them we don’t need to rush things and submit complaints to highest official. Instead, approach the team leader first, the administrator and so on.

Our response to this shouldn’t be a negative one. Instead, affirm the interviewers that we can work with a team or even individually. It does not matter if we are team member or a team leader, as long as we tell them what we can do then it surely helps.

When a business process is outsourced from a company in one country to another company in the same country – it is called onshore outsourcing.

When a work process is out-sourced to a different country which is not nearby – it is called off-shore outsourcing. For e.g. If USA outsources a work process to India- it is off-shore outsourcing. 

Today, internet plays a pivotal role in both B2B and B2C space. Internet advertising helps the company to reach a large target audience in a small budget and also is easily measurable. It’s highly effective in creating and increasing brand awareness on a whole for any product/service.

The following are the various ways to measure the effectiveness of online advertising:

•      Downloading of brochures/contact forms


•      Completing a transaction on Shopping cart section of the website


•      Subscription to newsletter/webinars


•      Online enquiry about the product/service through company’s email address


•      Google analytics


•      Web analytics  

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is:

Advertising campaign effectiveness = Revenue + Return on investment (ROI)

There are various ways to measure the effectiveness of advertising campaigns:

         - Conducting a survey after the campaign ends

         - Proportionate increase in the sales of that particular product/service

         - More customers calling to a toll-free and prescribed lines

         - Redemption of coupons and vouchers

         - Increased footfalls in the store to purchase product/service

         - Increased click on the company’s website  

An advertisement campaign must comprise of the following:

      - A solid marketing plan

      - Advertising budget

      - Media buying and planning

      - Choosing the right target audience

      - Selection of relevant advertising medium

      - Consistency in campaign theme 

      - Frequency 

Advertising is defined as a paid form of communication that reaches the target audience through mass media to provide product/service and brand related information.