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Q:

AUC have depreciation key, which denotes that depreciation will not be calculated

A) TRUE B) FALSE
Answer & Explanation Answer: A) TRUE

Explanation:
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Subject: SAP FI

Q:

Where can an advertiser change the location targeting of an ad?

Answer

Location targeting is set at the campaign level.

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Q:

Should you use plurals, misspellings, and other variants of words in Ad Groups in the Display Network?

Answer

Since the Display Network considers broad match only, plurals, misspellings, and other variants are unnecessary.

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Q:

If you have a keyword with a low CTR, what can you expect?

Answer

A lower Quality Score on the Search Network.

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Q:

What is one benefit of not using a predetermined budget for AdWords advertising, compared to radio, print, and TV advertising?

Answer

Online campaigns are highly measurable and may be able to generate an automatic positive ROI. As long as ROI remains positive, it can be strategic to capture all traffic without a predetermined budget.

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Q:

When is Cost Per Thousand Impressions (CPM) bidding not available?

Answer

If your campaign is opted in to the Search Network.

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Q:

Why should you use the Ad Preview and Diagnosis tool to check if your ads are live and running on Google?

Answer

By searching for keywords that trigger your ad, you can rack up impressions without clicks, which may lower your Click-Through Rate, which may prevent your ad from appearing as often as it is eligible.

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Q:

Your ad includes the phrase, "Your friend has a crush on you. See who!" and it gets disapproved. Why?

Answer

AdWords policy does not allow ads to simulate email inbox notifications or fake friend/crush requests.

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