The problem arising is shortage of funds. So, alternative sources of financial support need to be worked out first. Thus, only course II follows.

Clearly spending money on sports can not be avoided merely for social economic problems. But Argument II is strong. Be a sports man and then think on this question. 

Making education free can not ensure full literacy. So argument I is vague. Argument II stands strong.

As a consultant , I would:

• Recommend structuring of the marketing department as per the demands of the different tasks, roles and responsibilities keeping in mind the cost(budget) factor as long as it fits within the budget of the company.

• Finding out and establishing the level of skills, duties and responsibilities of the employees via job descriptions and job specifications.

• Proper and regular supervision of the department to ensure its smooth functioning

• Determine the marketing functions of the department as per the requirements (advertising,distribution channels,promotional activities)

The annual plan control is one of the four types of marketing control system. Annual plan control is essential in order to determine whether all the marketing efforts undertaken by the organisation has been really worthwhile or not. It aims to achieve sales volume,profits and all those objectives which have been set up in the beginning of the year. In an organisation,the top management and middle level management are responsible for the annual plan control. They have to keep a check on the activities undertaken to implement the plans.

Public relations includes promotional activities that work to create a strong public image of the company. Public relations activities include helping the public to understand the company and its products. Public relations if done right can reach a large audience without the expensive cost of traditional advertising and marketing.

We can say that sales promotion is a cost effective technique by which an organisation can achieve its sales volume or the marketing objectives by providing value added product and not just an ordinary product to the end user or even the intermediaries. It is short term by nature and is suitable enough for generating sales within a short span of time. Sales promotion techniques are being increasingly used by retailing organisations some of which include advertising, providing discounts and allowances or a 'buy one get one free offer' etc.