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Q:

What are some recommendations for increasing Quality Score for a keyword?

Answer

Edit the ad associated with that keyword and direct users to a landing page that is very relevant.

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Subject: Google Certification

Q:

What is one way to limit a user's access to only a specific number of accounts in the MCC?

Answer

Create a new MCC account linked to the original MCC account. Move the specified number of accounts into that MCC and grant the user access to the sub-MCC account.

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Subject: Google Certification

Q:

How does the AdWords system decide which ad language to target?

Answer

Language of ads is determined by the language setting of the Google interface the client is using.

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Subject: Google Certification

Q:

If someone in Russia sets their language preference to English, will they see ads targeted to people in Russia? Will their ads be in Russian or in English?

Answer

They will see ads targeted to people located in Russia with the ads in English.

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Subject: Google Certification

Q:

Why is it a bad idea to duplicate keywords in multiple Ad Groups?

Answer

Keywords in multiple ad groups compete against each other, and the keyword with the higher performance will trigger the ad in that Ad Group to run.

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Subject: Google Certification

Q:

What is keyword contextual targeting?

Answer

It is when themes of keywords are matched by AdWords to relevant content on various websites that run Google ads.

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Subject: Google Certification

Q:

Should you use plurals, misspellings, and other variants of words in Ad Groups in the Display Network?

Answer

Since the Display Network considers broad match only, plurals, misspellings, and other variants are unnecessary.

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Subject: Google Certification

Q:

What is the effect of including both keywords and placements in an Ad Group on the Display Network?

Answer

Your ads will be restricted to only specific sites that you choose and webpages where the content is relevant to the theme of the keywords.

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Subject: Google Certification