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Q:

A and B together can do a piece of work in 40 days. A having worked for 20 days, B finishes the remaining work alone in 60 days. In How many days shall B finish the  whole work alone?

A) 60 B) 70
C) 80 D) 90
 
Answer & Explanation Answer: C) 80

Explanation:

Let A's 1 day's work=x and B's 1 day's work=y

Then x+y = 1/40 and 20x+60y=1 

Solving these two equations , we get : x= 1/80 and y= 1/80

Therefore B's  1 day work = 1/80

Hence,B alone shall finish the whole work in 80 days

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Filed Under: Time and Work

Q:

A and B together finish a wor in 20 days.They worked together for 15 days and then B left. Afer another 10 days,A finished the remaining work. In how many days A alone  can finish the job?

A) 30 B) 40
C) 50 D) 60
 
Answer & Explanation Answer: B) 40

Explanation:

(A+B)'s 15 days work = 120×15=34

Remaining work =  1/4

Now, 1/4 work is done by A in 10 days.

Whole work will be done by A in (10 x 4) = 40 days.

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Filed Under: Time and Work

Q:

Managing the sales force :

For a new salesperson, what are his training needs?

Answer

New salespersons needs:


a) He needs to know the information on company history, its policies, rules and regulations etc.


b) Details about the product- its features, usage , demand.


c) Systems and procedures as followed by the company. This may include the work timings, overimed, field work, work culture of that particular organisation etc.


d) Training on the basic ethics that need to be followed while selling a product.


e) He must know the basics of selling the different products of the company.

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Q:

Managing retailing, wholesaling and market logistics :

What are the essential characteristics of retailing?

Answer

a.Direct interaction with customers: The retailer acts as the final link between the organisation and its customer. The retailer knows his customer better than anyone. He even suggests the customer what to purchase and allows him credit facilities to encourage frequent buying behaviour in the customer.


b.Small purchases: The customer purchases goods in small lots from the retail stores. So there are frequent visits to the retail store by the customer.


c.Instrument of marketing communication: via which information about the product is disseminated to the needy customers

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Q:

Promotions and promotion mix :

What about the budget? We want our promotional campaigns to be cost effective enough. I don’t think we can afford celebrity endorsements as of now!

Answer

No problem. We can use network marketing as an alternative. The company already has its strong network of customers who can spread the word about its products. They can encourage referral rewards for say every three customers who will buy our product or avail our service.


We can also announce a contest for the customers to buy the product and win a chance to get himself broadcasted for the product advertisement. We can ask them to send in their photo along with the contest application form which they get alongwith the product they buy. So we don’t have to pay them as we would otherwise have to pay to a celebrity.

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Q:

Promotions and promotion mix :

What is the difference between a marketing mix and a promotional mix?

Answer

A marketing mix and a promotional mix does have some differences, both being highly crucial for the success of a business. Marketing is very essential for the growth and continuity of business operations. It helps in creating new customers and retaining the existing ones to keep the business ongoing. Marketing focuses on all the elements of the marketing mix viz product, price, place and promotion while promotion focuses more on the customer- how to reach a product to its customers and how to sell it to them ultimately

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Q:

Designing pricing strategies and programs :

How do sellers respond to price changes of their competitors?

Answer

In the light of competition, it may be seen that competitors may initiate price changes. If the cutting off on prices does not affect the company, then the current pricing strategy itself can be continued to maintain the profitability of the company. However if the price change on one firm is affecting the other, then it can:


a.reduce the product price at par with competitors’ price or below competitors’ price


or


b. Provide added advantage to the existing product like better quality, or ‘a buy one get one free’ offer.


or


c.Provide better quality of the product at a higher price thereby not being at par with the competitors.

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Q:

Selecting and managing marketing channels :

What are the factors to be considered before deciding upon setting up a channel?

Answer

a.Understanding the customer profile : the tastes,preferences, habits of the customers may differ from person to person.


b.Determining the objective as to who would be the target market, whether the company wants to go for cost minimisation or not etc.


c.Type of channel members :Who all would be involved? Wholesalers, retailers?


d.The criteria on which the channel members would be evaluated and selected.


e.How many intermediaries will be involved in the overall distribution?

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