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Q:

What are the minimum requirements to run an ad on the Search Network?

Answer

Text ad, keyword list, and a default bid.

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Subject: Google Certification

Q:

What is the formula for ranking keyword-targeted ads on the Search Network?

Answer

(Maximum Cost Per Click) x (Quality Score)

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Q:

What happens when the Quality Score of a keyword is increased?

Answer

The ad may earn a higher average position.

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Q:

What is one way to limit a user's access to only a specific number of accounts in the MCC?

Answer

Create a new MCC account linked to the original MCC account. Move the specified number of accounts into that MCC and grant the user access to the sub-MCC account.

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Q:

Where can an advertiser change the location targeting of an ad?

Answer

Location targeting is set at the campaign level.

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Q:

How does the AdWords system decide which ad language to target?

Answer

Language of ads is determined by the language setting of the Google interface the client is using.

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Q:

If someone in Russia sets their language preference to English, will they see ads targeted to people in Russia? Will their ads be in Russian or in English?

Answer

They will see ads targeted to people located in Russia with the ads in English.

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Q:

Should you use plurals, misspellings, and other variants of words in Ad Groups in the Display Network?

Answer

Since the Display Network considers broad match only, plurals, misspellings, and other variants are unnecessary.

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