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Q:

What is the effect of including both keywords and placements in an Ad Group on the Display Network?

Answer

Your ads will be restricted to only specific sites that you choose and webpages where the content is relevant to the theme of the keywords.

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Subject: Google Certification

Q:

Why does a lower Cost Per Acquisition (CPA) not indicate a higher profit?

Answer

A lower CPA may be accompanied by lower sales volume, reducing overall profit.

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Subject: Google Certification

Q:

When a CPM and CPC bid compete against each other, how does Google determine each ad’s position?

Answer

Google estimates how many clicks the ad might receive in 1000 impressions to get the comparison.

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Subject: Google Certification

Q:

When is Cost Per Thousand Impressions (CPM) bidding not available?

Answer

If your campaign is opted in to the Search Network.

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Subject: Google Certification

Q:

What is the effect of including both keywords and placements in an Ad Group on the Display Network?

Answer

Your ads will be restricted to only specific sites that you choose and webpages where the content is relevant to the theme of the keywords.

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Subject: Google Certification

Q:

How are +1s calculated for your ad and Google+ page when using the social extension on your ads?

Answer

+1s from your Google+ page show in the count that is visible on your ad.

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Subject: Google Certification

Q:

Why should you use the Ad Preview and Diagnosis tool to check if your ads are live and running on Google?

Answer

By searching for keywords that trigger your ad, you can rack up impressions without clicks, which may lower your Click-Through Rate, which may prevent your ad from appearing as often as it is eligible.

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Subject: Google Certification

Q:

Your ad includes the phrase, "Your friend has a crush on you. See who!" and it gets disapproved. Why?

Answer

AdWords policy does not allow ads to simulate email inbox notifications or fake friend/crush requests.

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Subject: Google Certification