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Q:

What is competition in terms of marketing?

Answer

Competition  occurs when two or more organisations act independently to supply their products to the same group of consumers.


There are mainly two cases when firms can compete. One is price where firms are selling identical or very similar products, they must compete on price with each firm trying to undercut the others. The other is differentiation. A non-price competition depends on making a product different from those of competitors and by giving it distinctive qualities that are valued by the target market. This might include branding, styling, special features or higher levels of customer service. Good competition provides more options to customers and also brings with it improved  customer services.

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Q:

What is market outlook?

Answer

It refers to a forecast regarding the future trend of a particular company, economic segment, Commodity or stock market exchange. Market outlooks are based upon past performance, prevailing economic factors, consumer demand and opinion.It is also called market forecast.

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Q:

What is market risk?

Answer

It refers to the possibility for an investor to experience  losses due to  factors that affect the overall performance of the financial markets. Market risk cannot be eliminated through diversification, though it can be hedged against. The sources of market risk include natural disasters, recessions, political turmoil, changes in interest rates and terrorist attacks.

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Q:

What is buying forward?

Answer

It is an investment strategy that involves the buying of money market instruments or currencies in anticipation of a price rise or a future increase in demand. Buying forward allows an investor to take advantage of future and potential profits by buying now at alower price, and selling when prices rise.

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Q:

What is cross - selling and up - selling?

Answer

An up - selling is getting the customer to spend more money, buy a more expensive model of the same type of product, or add features or warranties that relate to the product viewed or purchased. 


A cross - sell is to get the customer to spend more money by adding more products from other categories than the product being viewed or purchased. 

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Q:

What is Internal marketing?

Answer

Internal marketing is the process of motivating and empowering the employees of a company to work as a team for the overall well-being of the customers and thereby the company itself. This is actually the core to succes of a company. A harmonised effort  within the company is an utmost necessity to provide customers with services at a desired level. If a firm doesn't deliver the service it promises in its marketing campaign, it will fail for sure. And it only can keep that promise when all of its employees at all levels realise what actually it is going to deliver. 

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Q:

The 2014 World Car of the Year is ________

Answer

Audi A3

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Q:

The state which topped in creation of new jobs during the six years between 2004 and 2011 as per the latest NSSO data?

Answer

West Bengal

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