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Q:

Where can an advertiser change the location targeting of an ad?

Answer

Location targeting is set at the campaign level.

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Subject: Google Certification

Q:

What is a primary benefit of location targeting?

Answer

The ability to target combinations of countries, territories, and regions.

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Subject: Google Certification

Q:

How does the AdWords system decide which ad language to target?

Answer

Language of ads is determined by the language setting of the Google interface the client is using.

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Q:

If someone in Russia sets their language preference to English, will they see ads targeted to people in Russia? Will their ads be in Russian or in English?

Answer

They will see ads targeted to people located in Russia with the ads in English.

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Q:

Why is it a bad idea to duplicate keywords in multiple Ad Groups?

Answer

Keywords in multiple ad groups compete against each other, and the keyword with the higher performance will trigger the ad in that Ad Group to run.

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Q:

What is keyword contextual targeting?

Answer

It is when themes of keywords are matched by AdWords to relevant content on various websites that run Google ads.

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Subject: Google Certification

Q:

Should you use plurals, misspellings, and other variants of words in Ad Groups in the Display Network?

Answer

Since the Display Network considers broad match only, plurals, misspellings, and other variants are unnecessary.

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Q:

What is the effect of including both keywords and placements in an Ad Group on the Display Network?

Answer

Your ads will be restricted to only specific sites that you choose and webpages where the content is relevant to the theme of the keywords.

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Subject: Google Certification