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Q:

What should you use Ad Groups for?

Answer

To organize ads by common themes that you want to advertise on.

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Subject: Google Certification

Q:

What is the effect of including both keywords and placements in an Ad Group on the Display Network?

Answer

Your ads will be restricted to only specific sites that you choose and webpages where the content is relevant to the theme of the keywords.

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Subject: Google Certification

Q:

What can a location extension do?

Answer

Assist nearby customers in finding or calling your nearest location.

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Subject: Google Certification

Q:

How are +1s calculated for your ad and Google+ page when using the social extension on your ads?

Answer

+1s from your Google+ page show in the count that is visible on your ad.

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Subject: Google Certification

Q:

Why should you use the Ad Preview and Diagnosis tool to check if your ads are live and running on Google?

Answer

By searching for keywords that trigger your ad, you can rack up impressions without clicks, which may lower your Click-Through Rate, which may prevent your ad from appearing as often as it is eligible.

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Subject: Google Certification

Q:

Your ad includes the phrase, "Your friend has a crush on you. See who!" and it gets disapproved. Why?

Answer

AdWords policy does not allow ads to simulate email inbox notifications or fake friend/crush requests.

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Subject: Google Certification

Q:

What happens to the rest of your Google products if you change your password for AdWords?

Answer

The new password will be required to log in to all other Google products.

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Subject: Google Certification

Q:

When setting up a Google AdWords Account, why should you choose your currency and time zone carefully?

Answer

These can not be edited once the account is set up.

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Subject: Google Certification