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Q:

How effective is online advertising? Which type of products should be advertised online?

Answer

Today, internet plays a pivotal role in both B2B and B2C space. Internet advertising helps the company to reach a large target audience in a small budget and also is easily measurable. It’s highly effective in creating and increasing brand awareness on a whole for any product/service.

The following are the various ways to measure the effectiveness of online advertising:

Downloading of brochures/contact forms

Completing a transaction on Shopping cart section of the website

Subscription to newsletter/webinars

Online enquiry about the product/service through company’s email address

Google analytics

Web analytics

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Subject: Advertising and Media

Q:

How would you choose the best media to promote your advertisement?

Answer

It depends on the following factors:

Reach

Geographical spread

Nature of target audience/clusters

Previous successful track records

Low budget; high returns etc.

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Subject: Advertising and Media

Q:

How would you design and promote an advertising campaign?

Answer

An advertisement campaign must comprise of the following:

- A solid marketing plan

- Advertising budget

- Media buying and planning

- Choosing the right target audience

- Selection of relevant advertising medium

- Consistency in campaign theme

- Frequency

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Subject: Advertising and Media

Q:

If 3a=4b=6c and $a + b + c = 27 \sqrt{29}$ , then $\sqrt{a^{2} + b^{2} + c^{2}} = ?$

A) 81	B) 83
C) 87	D) None of these

Answer & Explanation Answer: C) 87

Explanation:

$4 b = 6 c \Rightarrow b = \frac{3}{2} c a n d 3 a = 4 b \Rightarrow a = \frac{4}{3} b = \frac{4}{3} (\frac{3}{2} c) = 2 c$

$a + b + c = 27 \sqrt{29} \Rightarrow 2 c + \frac{3}{2} c + c = 27 \sqrt{29} \Rightarrow c = 6 \sqrt{29}$

$∴ \sqrt{a^{2} + b^{2} + c^{2}} = \sqrt{(a + b + b)^{2} - 2 (a b + b c + c a)}$

$= \sqrt{(27 \sqrt{29})^{2} - 2 (2 c \times \frac{3}{2} c + \frac{3}{2} c \times c + c \times 2 c)}$

$= \sqrt{(729 \times 29) - 2 \times \frac{13}{2} c^{2}}$

= 87

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Filed Under: Square Roots and Cube Roots

Q:

$\sqrt{(\frac{(0.75)^{3}}{1 - 0.75} + [0.75 + {(0.75)}^{2} + 1])} = ?$

A) 1	B) 2
C) 3	D) 4

Answer & Explanation Answer: B) 2

Explanation:

$\sqrt{(\frac{(0.75)^{3}}{1 - 0.75} + [0.75 + (0.75)^{2} + 1])} = \sqrt{\frac{(0.75)^{3} + (1 - 0.75) [(1)^{2} + (0.75)^{2} + 1 \times 0.75]}{1 - 0.75}}$

= $\sqrt{\frac{(0.75)^{3} + [(1)^{3} - (0.75)^{3}]}{1 - 0.75}} = \sqrt{\frac{1}{0.25}} = \sqrt{4} = 2$

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Filed Under: Square Roots and Cube Roots

Q:

$\sqrt{\frac{0.204 \times 42}{0.07 \times 3.4}}$ is equal to:

A) 1/6	B) 0.06
C) 0.6	D) 6

Answer & Explanation Answer: D) 6

Explanation:

$\sqrt{\frac{0.204 \times 42}{0.07 \times 3.4}} = \sqrt{\frac{8568}{238}} = \sqrt{36} = 6$

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Filed Under: Square Roots and Cube Roots

Q:

If $3 \sqrt{5} + \sqrt{125} = 17.88$ , then what will be the value of $\sqrt{80} + 6 \sqrt{5} = ?$

A) 13.41	B) 20.46
C) 21.66	D) 22.35

Answer & Explanation Answer: D) 22.35

Explanation:

$3 \sqrt{5} + \sqrt{125} = 17.88 \Rightarrow 3 \sqrt{5} + 5 \sqrt{5} = 17.88$

$\Rightarrow \sqrt{5} = 2.235$

$∴ \sqrt{80} + 6 \sqrt{5} = 4 \sqrt{5} + 6 \sqrt{5} = 10 \sqrt{5} = 10 \times 2.235 = 22.35$

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Filed Under: Square Roots and Cube Roots

Q:

The value of $\frac{\sqrt{80} - \sqrt{112}}{\sqrt{45} - \sqrt{63}}$ is:

A) 3/4	B) 4/3
C) 4/7	D) 7/4

Answer & Explanation Answer: B) 4/3

Explanation:

$\frac{\sqrt{80} - \sqrt{112}}{\sqrt{45} - \sqrt{63}} = \frac{\sqrt{16 \times 5} - \sqrt{16 \times 7}}{\sqrt{9 \times 5} - \sqrt{9 \times 7}} = \frac{4 \sqrt{5} - 4 \sqrt{7}}{3 \sqrt{5} - 3 \sqrt{7}}$

$= \frac{4 (\sqrt{5} - \sqrt{7})}{3 (\sqrt{5} - \sqrt{7})} = \frac{4}{3}$

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Filed Under: Square Roots and Cube Roots

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