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Q:

What are some recommendations for increasing Quality Score for a keyword?

Answer

Edit the ad associated with that keyword and direct users to a landing page that is very relevant.

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Subject: Google Certification

Q:

What is one way to limit a user's access to only a specific number of accounts in the MCC?

Answer

Create a new MCC account linked to the original MCC account. Move the specified number of accounts into that MCC and grant the user access to the sub-MCC account.

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Subject: Google Certification

Q:

What is one benefit of My Client Center?

Answer

A dashboard that provides summaries of different metrics for all of your clients’ accounts.

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Subject: Google Certification

Q:

Where can an advertiser change the location targeting of an ad?

Answer

Location targeting is set at the campaign level.

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Subject: Google Certification

Q:

What is a primary benefit of location targeting?

Answer

The ability to target combinations of countries, territories, and regions.

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Subject: Google Certification

Q:

How does the AdWords system decide which ad language to target?

Answer

Language of ads is determined by the language setting of the Google interface the client is using.

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Subject: Google Certification

Q:

If someone in Russia sets their language preference to English, will they see ads targeted to people in Russia? Will their ads be in Russian or in English?

Answer

They will see ads targeted to people located in Russia with the ads in English.

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Subject: Google Certification

Q:

Why is it a bad idea to duplicate keywords in multiple Ad Groups?

Answer

Keywords in multiple ad groups compete against each other, and the keyword with the higher performance will trigger the ad in that Ad Group to run.

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Subject: Google Certification