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Q:

If someone in Russia sets their language preference to English, will they see ads targeted to people in Russia? Will their ads be in Russian or in English?

Answer

They will see ads targeted to people located in Russia with the ads in English.

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Subject: Google Certification

Q:

Why is it a bad idea to duplicate keywords in multiple Ad Groups?

Answer

Keywords in multiple ad groups compete against each other, and the keyword with the higher performance will trigger the ad in that Ad Group to run.

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Subject: Google Certification

Q:

What is keyword contextual targeting?

Answer

It is when themes of keywords are matched by AdWords to relevant content on various websites that run Google ads.

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Subject: Google Certification

Q:

Should you use plurals, misspellings, and other variants of words in Ad Groups in the Display Network?

Answer

Since the Display Network considers broad match only, plurals, misspellings, and other variants are unnecessary.

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Subject: Google Certification

Q:

What is the effect of including both keywords and placements in an Ad Group on the Display Network?

Answer

Your ads will be restricted to only specific sites that you choose and webpages where the content is relevant to the theme of the keywords.

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Subject: Google Certification

Q:

Why does a lower Cost Per Acquisition (CPA) not indicate a higher profit?

Answer

A lower CPA may be accompanied by lower sales volume, reducing overall profit.

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Subject: Google Certification

Q:

What can you expect if you raise your bids?

Answer

More conversions and a higher CPA, in general.

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Subject: Google Certification

Q:

What is one way you can increase CTRs?

Answer

Add negative keywords to the ad group to reduce irrelevant impressions.

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Subject: Google Certification