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Q:

If you have a keyword with a low CTR, what can you expect?

Answer

A lower Quality Score on the Search Network.

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Subject: Google Certification

Q:

What is one benefit of not using a predetermined budget for AdWords advertising, compared to radio, print, and TV advertising?

Answer

Online campaigns are highly measurable and may be able to generate an automatic positive ROI. As long as ROI remains positive, it can be strategic to capture all traffic without a predetermined budget.

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Subject: Google Certification

Q:

Why is it important to monitor ad campaign performance?

Answer

In order to determine if campaigns meet business marketing and conversion goals.

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Subject: Google Certification

Q:

When a CPM and CPC bid compete against each other, how does Google determine each ad’s position?

Answer

Google estimates how many clicks the ad might receive in 1000 impressions to get the comparison.

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Subject: Google Certification

Q:

When is Cost Per Thousand Impressions (CPM) bidding not available?

Answer

If your campaign is opted in to the Search Network.

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Subject: Google Certification

Q:

What should you use Ad Groups for?

Answer

To organize ads by common themes that you want to advertise on.

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Subject: Google Certification

Q:

What is the effect of including both keywords and placements in an Ad Group on the Display Network?

Answer

Your ads will be restricted to only specific sites that you choose and webpages where the content is relevant to the theme of the keywords.

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Subject: Google Certification

Q:

What can a location extension do?

Answer

Assist nearby customers in finding or calling your nearest location.

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Subject: Google Certification