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Q:

Why is it a bad idea to duplicate keywords in multiple Ad Groups?

Answer

Keywords in multiple ad groups compete against each other, and the keyword with the higher performance will trigger the ad in that Ad Group to run.

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Subject: Google Certification

Q:

What is keyword contextual targeting?

Answer

It is when themes of keywords are matched by AdWords to relevant content on various websites that run Google ads.

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Subject: Google Certification

Q:

Should you use plurals, misspellings, and other variants of words in Ad Groups in the Display Network?

Answer

Since the Display Network considers broad match only, plurals, misspellings, and other variants are unnecessary.

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Subject: Google Certification

Q:

What is the effect of including both keywords and placements in an Ad Group on the Display Network?

Answer

Your ads will be restricted to only specific sites that you choose and webpages where the content is relevant to the theme of the keywords.

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Subject: Google Certification

Q:

If you have a keyword with a low CTR, what can you expect?

Answer

A lower Quality Score on the Search Network.

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Subject: Google Certification

Q:

What is one benefit of not using a predetermined budget for AdWords advertising, compared to radio, print, and TV advertising?

Answer

Online campaigns are highly measurable and may be able to generate an automatic positive ROI. As long as ROI remains positive, it can be strategic to capture all traffic without a predetermined budget.

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Subject: Google Certification

Q:

What is the effect of including both keywords and placements in an Ad Group on the Display Network?

Answer

Your ads will be restricted to only specific sites that you choose and webpages where the content is relevant to the theme of the keywords.

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Subject: Google Certification

Q:

What happens to the rest of your Google products if you change your password for AdWords?

Answer

The new password will be required to log in to all other Google products.

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Subject: Google Certification