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Q:

Why does a lower Cost Per Acquisition (CPA) not indicate a higher profit?

Answer

A lower CPA may be accompanied by lower sales volume, reducing overall profit.

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Subject: Google Certification

Q:

What is one benefit of not using a predetermined budget for AdWords advertising, compared to radio, print, and TV advertising?

Answer

Online campaigns are highly measurable and may be able to generate an automatic positive ROI. As long as ROI remains positive, it can be strategic to capture all traffic without a predetermined budget.

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Subject: Google Certification

Q:

When is Cost Per Thousand Impressions (CPM) bidding not available?

Answer

If your campaign is opted in to the Search Network.

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Subject: Google Certification

Q:

Why should you use the Ad Preview and Diagnosis tool to check if your ads are live and running on Google?

Answer

By searching for keywords that trigger your ad, you can rack up impressions without clicks, which may lower your Click-Through Rate, which may prevent your ad from appearing as often as it is eligible.

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Subject: Google Certification

Q:

The exhibit below shows the output of a show ip interface brief on a Cisco router.

r1#show ip interface brief

Serial0/0 does not respond to ping requests. What step would you take to resolve the problem?

A) Change ip address on Serial0/0 B) Enable the interface Serial0/0
C) Check the physical connection in Serial 0/0 D) The interface looks fine in status up, problem must be somewhere else
 
Answer & Explanation Answer: C) Check the physical connection in Serial 0/0

Explanation:

In order for an interface to work properly and respond to ping requests, both Status and Protocol must be up.

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Filed Under: CCENT

Q:

imageview2

You are the administrator of network X. You decided to implement RIP in the following topology (click exhibit). You do not want R3 to receive RIP updates. What configuration changes need to be implemented?

A) Implement a passive-interface on R1 B) Nothing needs to be configured
C) Create a sub-interface on R1 D) Change the routing protocol to OSPF
 
Answer & Explanation Answer: A) Implement a passive-interface on R1

Explanation:

Explanation: To block RIP broadcasts on an interface connected to a subnet of a RIP-enabled network add the passive-interface command to the RIP Process

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Filed Under: CCENT

Q:

Why are intra-area summary routes not allowed?

Answer

OSPF databases on routers in the same area must be identical. If route summarization was allowed within an area, some routers would have specific routes and some routers would have summary routes for routes in the area. If this were allowed, the databases for the area would never agree

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Subject: CCNP

Q:

What are the access, distribution, and core components of a North American phone number?

Answer

The last four digits are the used at the access layer to identify a particular telephone. The next three numbers are used at the distribution layer to identify an exchange that services several phone numbers. The area code is used at the core level for routing between different regions.

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Subject: CCNP