Questions

Telecom Secretary J S Deepak was on Wednesday named India’s next Ambassador to the World Trade Organisation (WTO) from June this year. A 1982 batch IAS officer from Uttar Pradesh, Deepak, who is at present attending the World Mobile Congress at Barcelona, has been shifted with “immediate effect” from the telecom ministry and has been made Officer on Special Duty in the commerce department.

A place where bees are kept is called as an apiary.

Inbound Marketing :

     Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect's attention.

1. Communication is interactive and two-way.

2. Customers come to you via search engines, refferals and social media

3. Marketers provide value

4. Marketers seek to entertain and/or educate

5. It is a cheaper way of marketing

6. It is the new trend in marketing

7. People are more in control of what information they receive and how

Outbound Marketing

    In Outbound marketing the company contacts the customer through a message. It uses offline methods such as trade shows, mails to customers and calling customers.

1. Communication is one-way.

2. Customers are sought out via print, TV, radio, banner advertising and cold calls.

3. Marketers Provide little to no added value.

4. Marketers rarely seek to entertain or educate.

5. It is expensive compared to inbound marketing

6. It is one of the traditional methods of marketing.

7. In outbound marketing company is in control.

The time complexity of sequential search is O(n)