Questions

We can say that sales promotion is a cost effective technique by which an organisation can achieve its sales volume or the marketing objectives by providing value added product and not just an ordinary product to the end user or even the intermediaries. It is short term by nature and is suitable enough for generating sales within a short span of time. Sales promotion techniques are being increasingly used by retailing organisations some of which include advertising, providing discounts and allowances or a 'buy one get one free offer' etc.

Dibrugarh in Assam to Kannyakumari in Tamil Nadu.

India TV chairman and editor-in- chief Rajat Sharma will be the new president of the News Broadcasters Association (NBA) for 2017-18.

The Reserve Bank of India has appointed Smt. Malvika Sinha as Executive Director (ED).

As Executive Director Smt. Sinha will look after Foreign Exchange Department, Department of Government and Bank Accounts and Internal Debt Management Department.

Smt. Malvika Sinha holds a Masters Degree from University of Bombay and has done her Masters in Public Administration. She is also a Certificated Associate of Indian Institute of Bankers.

Smt. Sinha joined Reserve Bank in 1982 and as a career central banker served in the areas of regulation and supervision, foreign exchange and Government and Bank Accounts in the Bank. Prior to being promoted as ED, Smt. Sinha was Principal Chief General Manager, Department of Co-operative Banking Supervision in the Reserve Bank.