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Q:

The commercial and marketing arm of ISRO is

A) Antrix Corporation Limited B) ISRO Satelliet Corporation
C) Space Applications Center D) None
 
Answer & Explanation Answer: A) Antrix Corporation Limited

Explanation:
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Filed Under: General Awareness
Exam Prep: CAT , Bank Exams
Job Role: Bank PO , Analyst

Q:

The first step in the marketing research process is to

A) Decide Research Approach B) Develop Research Plan
C) Define the Problem D) Collect Relevant Data and Information
 
Answer & Explanation Answer: C) Define the Problem

Explanation:

Marketing Research Process is a systematic method for planning and executing market research projects to inform business decisions.

 

The 5 Step Marketing Research Process :

 

  1. Define the Problem or Opportunity
  2. Develop Your Research Plan
  3. Collect Relevant Data and Information
  4. Analyze Data and Report Findings
  5. Take Action.
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Filed Under: Marketing and Sales

Q:

Dynamic remarketing lets an advertiser

A) Re-run ad to increase the volume of people who will see it. B) Show prior visitors to his site ads that are based on products or services they saw on the site.
C) Show an ad to someone on his mobile device 24 hours after visiting the website on desktop PC. D) Engage visitors to the website by opening a chat session.
 
Answer & Explanation Answer: B) Show prior visitors to his site ads that are based on products or services they saw on the site.

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Filed Under: Advertising and Media
Exam Prep: AIEEE , Bank Exams
Job Role: Analyst , Bank Clerk

Q:

Marketing refers to -

A) Execution of sales B) Planning sales campaigns
C) Advertising and promotions D) Philosophy that stresses customer value and satisfaction
 
Answer & Explanation Answer: D) Philosophy that stresses customer value and satisfaction

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Filed Under: Marketing and Sales

Q:

Tribal Cooperative Marketing Development Federation of India Limited (TRIFED) has celebrated 'World Honey Bee Day' on ?

A) 19th Augusrt B) 21st August
C) 18th August D) 16th August
 
Answer & Explanation Answer: A) 19th Augusrt

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Filed Under: Important Days and Years
Exam Prep: AIEEE , Bank Exams , CAT
Job Role: Bank Clerk , Bank PO

Q:

Concentrating the marketing efforts on one particular segment of consumers is known as  ?

A) Ambush Marketing B) Niche Marketing
C) Content Marketing D) Cloud Marketing
 
Answer & Explanation Answer: B) Niche Marketing

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Filed Under: Marketing and Sales

Q:

What is innovation in marketing?

Answer

Innovation is generally considered a process that brings together various novel ideas in a way that they have an impact on society. It differs from invention in that innovation refers to the use of a better and, as a result, novel idea or method, whereas invention refers more directly to the creation of the idea or method itself. Innovation differs from improvement in that innovation refers to the notion of doing something different rather than doing the same thing better.


 

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Subject: Marketing and Sales

Q:

Taj Hotels has entered into a marketing alliance with The Shilla Hotels & Resorts of Korea. Shilla Hotels is affiliated to which industrial group?

A) Hyundai B) LG
C) Samsung D) Daewoo
 
Answer & Explanation Answer: C) Samsung

Explanation:
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Filed Under: Business Awareness