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Q:

What is one benefit of not using a predetermined budget for AdWords advertising, compared to radio, print, and TV advertising?

Answer

Online campaigns are highly measurable and may be able to generate an automatic positive ROI. As long as ROI remains positive, it can be strategic to capture all traffic without a predetermined budget.

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Subject: Google Certification

Q:

When is Cost Per Thousand Impressions (CPM) bidding not available?

Answer

If your campaign is opted in to the Search Network.

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Subject: Google Certification

Q:

What is the effect of including both keywords and placements in an Ad Group on the Display Network?

Answer

Your ads will be restricted to only specific sites that you choose and webpages where the content is relevant to the theme of the keywords.

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Subject: Google Certification

Q:

How are +1s calculated for your ad and Google+ page when using the social extension on your ads?

Answer

+1s from your Google+ page show in the count that is visible on your ad.

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Subject: Google Certification

Q:

Why should you use the Ad Preview and Diagnosis tool to check if your ads are live and running on Google?

Answer

By searching for keywords that trigger your ad, you can rack up impressions without clicks, which may lower your Click-Through Rate, which may prevent your ad from appearing as often as it is eligible.

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Subject: Google Certification

Q:

When setting up a Google AdWords Account, why should you choose your currency and time zone carefully?

Answer

These can not be edited once the account is set up.

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Subject: Google Certification

Q:

A user reports a PC problem to the Service Desk. A Service Desk representative determines that the PC is defective and indicates that according to the services catalogue, the PC will be replaced within three hours. Which ITIL process is responsible for having this user's PC replaced within three hours? 

A) Availability Management B) Change Management
C) Configuration Management D) Service Level Management
 
Answer & Explanation Answer: B) Change Management

Explanation:
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Filed Under: ITIL Certification

Q:

 What is the meaning of the term Serviceability?

A) The degree of availability of the IT services that can be offered B) The degree of support that the Service Desk provides to the customer
C) The degree to which the provision of IT services can be supported by maintenance contracts D) The degree to which the services agreed in the Service Level Agreement (SLA) are complied with
 
Answer & Explanation Answer: C) The degree to which the provision of IT services can be supported by maintenance contracts

Explanation:
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Filed Under: ITIL Certification