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Q:

Should you use plurals, misspellings, and other variants of words in Ad Groups in the Display Network?

Answer

Since the Display Network considers broad match only, plurals, misspellings, and other variants are unnecessary.

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Subject: Google Certification

Q:

What is one benefit of not using a predetermined budget for AdWords advertising, compared to radio, print, and TV advertising?

Answer

Online campaigns are highly measurable and may be able to generate an automatic positive ROI. As long as ROI remains positive, it can be strategic to capture all traffic without a predetermined budget.

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Subject: Google Certification

Q:

When is Cost Per Thousand Impressions (CPM) bidding not available?

Answer

If your campaign is opted in to the Search Network.

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Subject: Google Certification

Q:

What should you use Ad Groups for?

Answer

To organize ads by common themes that you want to advertise on.

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Subject: Google Certification

Q:

How are +1s calculated for your ad and Google+ page when using the social extension on your ads?

Answer

+1s from your Google+ page show in the count that is visible on your ad.

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Subject: Google Certification

Q:

Why should you use the Ad Preview and Diagnosis tool to check if your ads are live and running on Google?

Answer

By searching for keywords that trigger your ad, you can rack up impressions without clicks, which may lower your Click-Through Rate, which may prevent your ad from appearing as often as it is eligible.

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Subject: Google Certification

Q:

Your ad includes the phrase, "Your friend has a crush on you. See who!" and it gets disapproved. Why?

Answer

AdWords policy does not allow ads to simulate email inbox notifications or fake friend/crush requests.

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Subject: Google Certification

Q:

A user reports a PC problem to the Service Desk. A Service Desk representative determines that the PC is defective and indicates that according to the services catalogue, the PC will be replaced within three hours. Which ITIL process is responsible for having this user's PC replaced within three hours? 

A) Availability Management B) Change Management
C) Configuration Management D) Service Level Management
 
Answer & Explanation Answer: B) Change Management

Explanation:
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Filed Under: ITIL Certification