Questions

 Liberty , Equality and Fraterenity

The first Indian woman to ever win an Olympic medal was Karnam Malleswari who won a bronze medal at the Sydney Olympics in the Women's 69 kg category in Weightlifting.

Deceptive Ad :

Deceptive advertising is also known as “False Advertising”. It is one form of advertising that will equip consumers with false and misleading information.

Unfair Ad :

Unfair advertising is very dangerous to consumers that involve legal binding. 

When there is an occurrence of public policy and consumer rights violation in an advertising message, then it is coined as “Unfair advertising”.  

It depends on the following factors:

•        Reach


•        Geographical spread


•        Nature of target audience/clusters


•        Previous successful track records


•        Low budget; high returns etc. 

I would do the following if I run out of ideas for a new ad:

       - Word of mouth marketing

       - Direct marketing

       - Public opinions survey

       - Trade show/exhibition promotion etc.