1
Q:

Explain a.) Deceptive Ad b.) Unfair Ad 

Answer:
Q:

What qualities does a person need to be successful in the field of advertising?

Answer

The following are the qualities required to be successful in the field of advertising:


 - Creativity
 - Strategic focus
 - Knowledge and expertise in the field of advertising
 - Holding a relevant qualification in the field of advertising
 - Market research orientation
 - People skills etc.

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2 13
Q:

What would you do if you run out of ideas for a new Ad?

Answer

I would do the following if I run out of ideas for a new ad:


       - Word of mouth marketing


       - Direct marketing


       - Public opinions survey


       - Trade show/exhibition promotion etc.  

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2 593
Q:

What factors would you consider to decide the target audience of your Ad?

Answer

The following are the factors to be considered before deciding the target audience for any advertisements:



  •       Age

  •       Working class (professionals)

  •       Non working class (Retired/Home makers)

  •       Socio economic status

  •       Region specific

  •       Religion/community etc. 

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2 640
Q:

How effective is online advertising? Which type of products should be advertised online?

Answer

Today, internet plays a pivotal role in both B2B and B2C space. Internet advertising helps the company to reach a large target audience in a small budget and also is easily measurable. It’s highly effective in creating and increasing brand awareness on a whole for any product/service.


The following are the various ways to measure the effectiveness of online advertising:



  •      Downloading of brochures/contact forms

  •      Completing a transaction on Shopping cart section of the website

  •      Subscription to newsletter/webinars

  •      Online enquiry about the product/service through company’s email address

  •      Google analytics

  •      Web analytics  

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1 607
Q:

How would you choose the best media to promote your advertisement?

Answer

It depends on the following factors:



  •        Reach

  •        Geographical spread

  •        Nature of target audience/clusters

  •        Previous successful track records

  •        Low budget; high returns etc. 

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1 611