Online campaigns are highly measurable and may be able to generate an automatic positive ROI. As long as ROI remains positive, it can be strategic to capture all traffic without a predetermined budget.
What are the minimum requirements to run an ad on the Search Network?
Text ad, keyword list, and a default bid.
What is the formula for ranking keyword-targeted ads on the Search Network?
(Maximum Cost Per Click) x (Quality Score)
What happens when the Quality Score of a keyword is increased?
The ad may earn a higher average position.
What are some recommendations for increasing Quality Score for a keyword?
Edit the ad associated with that keyword and direct users to a landing page that is very relevant.
What is one way to limit a user's access to only a specific number of accounts in the MCC?
Create a new MCC account linked to the original MCC account. Move the specified number of accounts into that MCC and grant the user access to the sub-MCC account.
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