0
Q:

What is advertising? 

Answer:



Q:

Which describes how media and networks interact?

Answer

Media and networks are connected in such a way that the consumer receives the effective information. Media goes into different networks.

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0 29
Q:

Why are commercial advertisements made?

A) To convince the viewer to buy a product B) To confuse the viewer about the different products in market
C) To dissuade the viewer from buying a product D) To highlight the flaws of a product
 
Answer & Explanation Answer: A) To convince the viewer to buy a product

Explanation:

Commercial advertisements are created for the purpose of raising the awareness of the public on a company's products or services.

 

* It is very important for a business to have its goods and services known to the public.

 

* It can greatly boost its sales by attracting more csutomers which in effect helps a company grow and become successful.

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Filed Under: Advertising and Media
Exam Prep: AIEEE
Job Role: Analyst

0 55
Q:

What qualities does a person need to be successful in the field of advertising?

Answer

The following are the qualities required to be successful in the field of advertising:


 - Creativity
 - Strategic focus
 - Knowledge and expertise in the field of advertising
 - Holding a relevant qualification in the field of advertising
 - Market research orientation
 - People skills etc.

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2 370
Q:

What would you do if you run out of ideas for a new Ad?

Answer

I would do the following if I run out of ideas for a new ad:


       - Word of mouth marketing


       - Direct marketing


       - Public opinions survey


       - Trade show/exhibition promotion etc.  

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2 1109
Q:

Explain a.) Deceptive Ad b.) Unfair Ad

Answer

Deceptive Ad :


Deceptive advertising is also known as “False Advertising”. It is one form of advertising that will equip consumers with false and misleading information.


 


 


Unfair Ad :


Unfair advertising is very dangerous to consumers that involve legal binding. 


When there is an occurrence of public policy and consumer rights violation in an advertising message, then it is coined as “Unfair advertising”.  

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1 1039
Q:

What factors would you consider to decide the target audience of your Ad?

Answer

The following are the factors to be considered before deciding the target audience for any advertisements:



  •       Age

  •       Working class (professionals)

  •       Non working class (Retired/Home makers)

  •       Socio economic status

  •       Region specific

  •       Religion/community etc. 

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3 1170
Q:

How effective is online advertising? Which type of products should be advertised online?

Answer

Today, internet plays a pivotal role in both B2B and B2C space. Internet advertising helps the company to reach a large target audience in a small budget and also is easily measurable. It’s highly effective in creating and increasing brand awareness on a whole for any product/service.


The following are the various ways to measure the effectiveness of online advertising:



  •      Downloading of brochures/contact forms

  •      Completing a transaction on Shopping cart section of the website

  •      Subscription to newsletter/webinars

  •      Online enquiry about the product/service through company’s email address

  •      Google analytics

  •      Web analytics  

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1 1067
Q:

How would you choose the best media to promote your advertisement?

Answer

It depends on the following factors:



  •        Reach

  •        Geographical spread

  •        Nature of target audience/clusters

  •        Previous successful track records

  •        Low budget; high returns etc. 

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1 1029