Interview Questions

Q:

Promotions and promotion mix :

What about the budget? We want our promotional campaigns to be cost effective enough. I don’t think we can afford celebrity endorsements as of now!

Answer

No problem. We can use network marketing as an alternative. The company already has its strong network of customers who can spread the word about its products. They can encourage referral rewards for say every three customers who will buy our product or avail our service.


We can also announce a contest for the customers to buy the product and win a chance to get himself broadcasted for the product advertisement. We can ask them to send in their photo along with the contest application form which they get alongwith the product they buy. So we don’t have to pay them as we would otherwise have to pay to a celebrity.

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Q:

What is Catalog Views?

Answer

Catalog views return information that is used by the SQL Server Database Engine. Catalog Views are the most general interface to the catalog metadata and provide the most efficient way to obtain, transform, and present customized forms of this information. All user- available catalog metadata is exposed through catalog views.

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Subject: SQL

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Q:

Why are commercial advertisements made?

A) To convince the viewer to buy a product B) To confuse the viewer about the different products in market
C) To dissuade the viewer from buying a product D) To highlight the flaws of a product
 
Answer & Explanation Answer: A) To convince the viewer to buy a product

Explanation:

Commercial advertisements are created for the purpose of raising the awareness of the public on a company's products or services.

 

* It is very important for a business to have its goods and services known to the public.

 

* It can greatly boost its sales by attracting more csutomers which in effect helps a company grow and become successful.

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Filed Under: Advertising and Media
Exam Prep: AIEEE
Job Role: Analyst

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Q:

How can you avoid callback hells ?

Answer

There are lots of ways to solve the issue of callback hells:


1. Modularization: break callbacks into independent functions
2. Use a control flow library, like async
3. Use generators with Promises
4. Use async/await (note that it is only available in the latest v7 release and not in the LTS version)

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Subject: Java
Job Role: Analyst , IT Trainer

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Q:

What is walkthrough and inspection?

Answer

Walkthrogh: Very informal type of review or testing method. Done by peers, so its called peer review.


Inspection: very technical type of review or testing method, done by the highly technically sound people.

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Subject: QA Testing

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Q:

Selecting and managing marketing channels :

How are the channel members managed and motivated, once they are selected?

Answer

These days channel members are being accepted by companies as their partners. The intermediaries are even being asked to integrate their business with the companies which results in lesser costs, greater efficiency and improved customer service. Corporates like Airtel are adopting PRM (Partner relationship management) software to give that added advantage to their supply chain. They organise rewards and recognition programs for their channel partners and also organise proper channels though which partners can vent any of their grievances relating to payments, violation of codes etc.

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Q:

What is ASP.NET AJAX?

Answer

ASP.NET AJAX, mostly called AJAX, is a set of extensions of ASP.NET. It is developed by Microsoft to implement AJAX functionalities in Web applications. ASP.NET AJAX provides a set of components that enable the developers to develop applications that can update only a specified portion of data without refreshing the entire page. The ASP.NET AJAX works with the AJAX Library that uses object-oriented programming (OOP) to develop rich Web applications that communicate with the server using asynchronous postback.

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Subject: .NET

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Q:

What Is EFT?

Answer

Exchange Traded Funds (ETFs) are a relatively new phenomenon and are gaining popularity rapidly. This post outlines the key features of an ETF.


ETFs are like mutual funds because they hold an underlying asset like stocks, debt, commodities future contracts etc. If you are new to the concept of an ETF, think of it as a mutual fund, and build your understanding from thereon. An example of an ETF is the SBI Gold ETF, which holds physical gold as its underlying asset.

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Subject: Finance

1 2853