Searching for "u"

Q:

Promotions and promotion mix :

What about the budget? We want our promotional campaigns to be cost effective enough. I don’t think we can afford celebrity endorsements as of now!

Answer

No problem. We can use network marketing as an alternative. The company already has its strong network of customers who can spread the word about its products. They can encourage referral rewards for say every three customers who will buy our product or avail our service.


We can also announce a contest for the customers to buy the product and win a chance to get himself broadcasted for the product advertisement. We can ask them to send in their photo along with the contest application form which they get alongwith the product they buy. So we don’t have to pay them as we would otherwise have to pay to a celebrity.

Report Error

View answer Workspace Report Error Discuss

Q:

Designing pricing strategies and programs :

How do buyers respond to price changes?

Answer

Depending upon the increase or decrease in price rates, buyers may respond accordingly. Some buyers may assume that quality of the product may have reduced to to reduction in price or that the company may not be selling the product as per expectations. The other assumption that buyers may make is that prices may go down in the future and so may delay purchase. On the other hand increased price may lead to a decrease in demand as the product may be more costly for the consumers who may switch to another seller offering similar products at lower prices.

Report Error

View answer Workspace Report Error Discuss

Q:

Selecting and managing marketing channels :

What are the factors to be considered before deciding upon setting up a channel?

Answer

a.Understanding the customer profile : the tastes,preferences, habits of the customers may differ from person to person.


b.Determining the objective as to who would be the target market, whether the company wants to go for cost minimisation or not etc.


c.Type of channel members :Who all would be involved? Wholesalers, retailers?


d.The criteria on which the channel members would be evaluated and selected.


e.How many intermediaries will be involved in the overall distribution?

Report Error

View answer Workspace Report Error Discuss

Q:

Selecting and managing marketing channels :

On what criteria can channel members be evaluated for their proper selection?

Answer

The SCPCA method can be used to evaluate channel members.


a) Sales (S): How much sales each channel member can give within a cetain time frame


b) Cost(C): How much cost would be incurred for each channel?


c) Profitability(P): Which channel can give better profitability to the company?


d) Control(C): Whether company can have better control over its channel members or not.


e) Adaptability (A): Whether the channel alternatives are flexible enough to any changes or not. The channel meeting the objectives of the company is selected

Report Error

View answer Workspace Report Error Discuss

Q:

A works twice as fast as B.If  B can complete a work in 18 days independently,the number of days  in which A and B can together finish the work is:

A) 4 days B) 6 days
C) 8 days D) 10 days
 
Answer & Explanation Answer: B) 6 days

Explanation:

Ratio of rates of working of A and B =2:1. So, ratio of times taken =1:2

Therefore, A's 1 day's work=1/9 

B's 1 day's work=1/18 

(A+B)'s 1 day's work= 1/9 + 1/18 = 1/6

so, A and B together can finish the work in 6 days

 

 

Report Error

View Answer Report Error Discuss

Filed Under: Time and Work

Q:

A can do a certain work in the same time in which B and C together can do it.If A and B together could do it in 20 days and C alone in 60 days ,then B alone could do it in:

A) 20days B) 40 days
C) 50 days D) 60 days
 
Answer & Explanation Answer: D) 60 days

Explanation:

(A+B)'s 1 day's work=1/20 

C's 1 day work=1/60 

(A+B+C)'s 1 day's work= 1/20 + 1/60 = 1/15

 

Also A's 1 day's work =(B+C)'s 1 day's work 

Therefore,  we get: 2 x (A's 1 day 's work)=1/15 

=>A's 1 day's work=1/30 

 

Therefore, B's 1 day's work= 1/20 - 1/30 = 1/60

So, B alone could do the work in 60 days.

Report Error

View Answer Report Error Discuss

Filed Under: Time and Work

Q:

P can complete a work in 12 days working 8 hours a day.Q can complete the same work in 8 days working 10 hours a day. If both p and Q work together,working 8 hours a day,in how many days can they complete the work?

A) 60/11 B) 61/11
C) 71/11 D) 72/11
 
Answer & Explanation Answer: A) 60/11

Explanation:

P can complete the work in (12 x 8) hrs = 96 hrs 

Q can complete the work in (8 x 10) hrs=80 hrs 

Therefore, P's 1 hour work=1/96   and Q's 1 hour work= 1/80

(P+Q)'s 1 hour's work =(1/96) + (1/80) = 11/480. So both P and Q will finish the work in 480/11 hrs  

Therefore, Number of days of 8 hours each = (480/11) x (1/8) = 60/11

Report Error

View Answer Report Error Discuss

Filed Under: Time and Work

Q:

A booster pump can be used for filling as well as for emptying a tank. The capacity of the tank is 2400  m3. The emptying capacity of the tank is 10 m3 per minute higher than its filling capacity and the pump needs 8 minutes lesser to empty the tank than it needs to fill it. What is the filling capacity of the pump?

A) 50 m^3/min B) 60 m^3/min
C) 72 m^3/min D) None of these
 
Answer & Explanation Answer: A) 50 m^3/min

Explanation:

Let the filling capacity of the pump be x m3/min. 

Then, emptying capacity of the pump=(x+10)m3/min.  

so,2400x-2400x+10=8 x2+10x-3000=0 

 

x-50+x+60=0 x=50

Report Error

View Answer Report Error Discuss

Filed Under: Pipes and Cistern
Exam Prep: CAT , Bank Exams , AIEEE
Job Role: Bank PO , Bank Clerk