Questions

"The moon smiled at me" is the example of personification in the given options.

Personification is a technique in which we give objects human traits like emotions, gestures, speech,... by using metaphor. 

Here moon is an object which cannot smile but using metaphor sense, we gave that sense to it.

Mumps : This is a swelling caused by information of parotid glands placed in front of our ear region. The inflammation is caused by a virus.

Excessive use of nitrate including manure may be responsible forthe presence of toxic substance in groundwater. Phosphate can also enter the groundwater via excessive use of fertilizers. High application rates of nitrogen containing fertilizers combined with the high-water solubility of nitrate, leads to increased runoff into surface water as well as leaching into groundwater, thereby causing groundwater pollution.

Only a fraction of the nitrogen-based fertilizers, is converted to produce and other plant matter. Nitrate pollution in groundwater comes from pit latrines, it can cause blue baby syndrome.

Inbound Marketing :

     Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect's attention.

1. Communication is interactive and two-way.

2. Customers come to you via search engines, refferals and social media

3. Marketers provide value

4. Marketers seek to entertain and/or educate

5. It is a cheaper way of marketing

6. It is the new trend in marketing

7. People are more in control of what information they receive and how

Outbound Marketing

    In Outbound marketing the company contacts the customer through a message. It uses offline methods such as trade shows, mails to customers and calling customers.

1. Communication is one-way.

2. Customers are sought out via print, TV, radio, banner advertising and cold calls.

3. Marketers Provide little to no added value.

4. Marketers rarely seek to entertain or educate.

5. It is expensive compared to inbound marketing

6. It is one of the traditional methods of marketing.

7. In outbound marketing company is in control.

ELA - English Language Arts.