The aim of a group or party must be
• The mission or purpose of the group - what business they are in
• The vision or direction they are headed - often expressed as the impact they want to have distinct from their purpose
• The strategies for how they will get from where they are today to where they are headed; these are broadly stated, like a 50,000-foot overview, and are typically few in number, usually no more than 3-5 key areas of focus
• The goals and objectives for how the strategies will be implemented; these are sometimes referred to as tactics or operational plans; there is usually no specific limit on the number of these, and they are more specific and not so far out in the future, often 1-2 years or less.