Q:
      
      
         
            
Higher Quality Scores typically result in
         
       
      
      
      
          
      
      
          Answer & Explanation
         Answer: C) lower costs and better ad positions         
         
Explanation: Higher Quality Scores typically result in lower costs and better ad positions. Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.
       
      
      
      
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